Most solopreneurs overengineer their websites.
They spend weeks (or months) obsessing over About pages, blog layouts, service menus, and contact forms and end up with a digital brochure that no one’s reading.
Here’s the truth:
You don’t need a full site.
You need a system, and that starts with just three pages.
Let’s cut the bloat and focus on what actually moves people.
Why Most Solopreneur Sites Don’t Convert
Because they’re built like portfolios, not pathways.
Instead of guiding a visitor toward a single action, most sites:
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Scatter attention with too many links
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Fail to capture emails or interest
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Assume people “get it” (they don’t)
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Look pretty, but don’t sell
You don’t need to add more pages, you need to simplify for traction.
The 3 Pages That Build Momentum
1. A Clear, Focused Homepage
Think of it like a welcome mat and a funnel entry.
This page should:
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Say what you do (in one clear sentence)
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Speak to your ideal client’s pain or desire
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Offer one CTA: book a call, grab a freebie, or join your list
Skip the “welcome to my site” fluff. Lead with clarity.
2. A Vibe-Check Landing Page (a.k.a. Discovery Offer)
This is where your authority comes alive. It’s a short, specific page for your low-commitment offer (like a free call or low-cost workshop).
This page should:
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Explain the value of your session or offer
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Show what they’ll walk away with
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Include social proof or quick testimonials
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Have one clean booking or sign-up form
This is often your highest-converting page—because it filters real interest fast.
3. A Simple Opt-In or Freebie Page
Don’t wait to “grow your list one day.” Start now—with something people actually want.
This page should:
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Offer 1 clear resource (PDF, checklist, mini-course, quiz)
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Include a short headline and 2–3 bullets of value
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Collect just an email (name optional)
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Redirect to a thank-you page that offers the next step
This is how you build trust while you sleep.
Bonus: Keep the Rest Off-Menu
You can have other pages, blog, About, services, but don’t link them in your nav until they’re dialed in.
When you reduce choices, you increase clarity.
That means more clicks, more leads, and more flow.
You’re not building a museum.
You’re building a funnel with soul.
Start with these three pages, get traction, and evolve with purpose.
