Don’t remain a victim to the GrubHub & UberEats duopoly.
As an independent restaurant owner, especially in the Hispanic or Latin American community, you’ve probably been on the receiving end of GrubHub and UberEats’ hefty fees. Setting up your restaurant on these platforms is easy—it’s free to get started—but what they don’t tell you upfront is the 25% to 30% commission they’ll take on every order. That adds up quickly, eating away at your margins. So how do you break free from these middlemen while still attracting new customers? Let’s dive in.
Step 1: Use third-party apps to drive new traffic.
GrubHub, UberEats, and similar apps can serve as great tools to attract new diners to your restaurant. The key here is using them as lead generators, not as your primary revenue stream. They have large user bases, and by listing your restaurant on these platforms, you can get in front of people who may never have discovered you otherwise.
But here’s the trick: don’t let them own your customer relationships. Instead of letting these platforms control your customer data and charging you a commission every time someone places an order, you want to use these platforms to direct those customers to your own online ordering system. This will let you collect customer data for future marketing efforts while cutting out the middleman for repeat orders.
Step 2: Build your own online ordering system with Barriofied.
Now, you need a system where your customers can order directly from you—without UberEats or GrubHub taking a cut. That’s where Barriofied comes in.
Barriofied offers an easy-to-use online ordering platform that you can integrate into your website. You can set up a full, customizable menu that allows customers to place orders directly with you, cutting out the 25-30% commission fee. Plus, Barriofied doesn’t hold your customer’s contact info hostage. This means you get to retain and build relationships with your customers, using their data for retargeting through email campaigns, promotions, and loyalty programs.
Don’t worry about the technical side of things either—Barriofied handles everything, from design and hosting to maintaining your website. We make sure your site is built for SEO, which will help you start appearing in local search results, getting found by people who are looking for exactly what you offer.
Step 3: Retarget past diners & grow your customer list.
Once you have your own online ordering system, the magic happens. You now have the power to retarget your past diners directly. Use Barriofied to send them follow-up emails, newsletters, and loyalty program offers that encourage them to come back. This is where you can truly build a loyal customer base and stop relying on third-party apps to fill your tables.
And remember, it’s not all about discounts on entrees. Discounting your main dishes might seem tempting, but it’s not sustainable in the long run. Instead, I recommend building loyalty programs that reward repeat customers with things like free appetizers or desserts. These low-cost items help incentivize loyalty while keeping your profits intact.
Step 4: Optimize your local SEO & Google My Business page.
Having your own website and online ordering system is a huge step, but you’ll also need to make sure your restaurant is easily discoverable. Local SEO is key, especially for small businesses like yours. Ensure your website includes your complete menu, location information, and relevant keywords that people are searching for in your area.
You also need to audit your Google My Business page regularly. Your GMB listing is an incredibly powerful tool for appearing in local search results, and it’s something you can manage and optimize directly.
Step 5: Delivery made easy with Barriofied’s integration.
Now, let’s talk delivery. Barriofied also offers the flexibility of integrating third-party delivery services, like DoorDash, directly with your online ordering platform. This gives you the option to rent DoorDash drivers or use your own in-house delivery team. Renting drivers from DoorDash is a smart move to start leveraging bigtechnology, while you work on building your own delivery fleet over time.
Step 6: Track your savings & ROI with Barriofied.
Want to see how much you’re saving by cutting out the middleman? Barriofied offers a dynamic cost savings calculator that will help you see exactly how much money you can save by switching from third-party apps to a direct online ordering system. It’s an eye-opening way to understand the impact on your bottom line.
The Barriofied experience: A win for you and your diners.
At the end of the day, diners want to feel good about where they spend their money. With Barriofied, they’ll know they’re supporting you directly—no middleman, no extra fees. This personal connection is a key differentiator, and it’s something big delivery services can’t provide.
If you’re ready to take back control of your online orders, reduce your reliance on costly third-party apps, and start building a loyal customer base, Barriofied is here to help. Let’s make your restaurant thrive by leveraging the right technology, the right strategy, and a personal touch that your customers will appreciate.
Learn more about how Barriofied works and how I can help you start saving today.
https://barriofied.com/how-it-works
