Marketing pain points I can help solve.
Your campaigns aren’t converting. I reverse-engineer the funnel to find where clarity breaks down.
You’re juggling too many channels. I help you prioritize the right platforms and messages to hit your goals.
You don’t have a real strategy. I build clear marketing frameworks tied to positioning and revenue, not just content.
View key marketing case studies.
The Brandstorm Course
I built a self-paced course that does the heavy lifting for me; it educates, qualifies, and preps leads before they ever hit my calendar.
Instead of chasing cold leads, I use organic SEO to attract solopreneurs actively searching for clarity.
The course walks them through my Brandstorm process, filters for alignment, and converts high-intent visitors into ready-to-book prospects, without the DMs, sales calls, or guesswork.
Ghostfun Simulator
Most funnels fail because they’re built on hope, not numbers. Ghostfun lets marketers simulate pricing, conversion rates, and ROI before a single ad dollar is spent. Whether you’re launching a new offer or optimizing an existing one, you can forecast results, spot bottlenecks, and make smarter decisions—without waiting on real-time data to tell you what went wrong.
DJ Basbousa
Content marketing, newsletter campaigns, cart abandonment emails, event marketing, & localized content marketing for community organizing.
My frequently used tools.
Email Marketing
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MailerLite (lightweight automation)
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Klaviyo (ecomm-focused, data-rich)
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Mailchimp (basic, but still popular)
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ConvertKit (for creators)
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Campaign Monitor (agency-grade email)
Social & Content
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Meta Business Suite (paid ad management)
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Later / Buffer (scheduling)
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Adobe Express (templates & reels)
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CapCut (video content)
Campaigns & Analytics
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Google Analytics (Site Kit for WordPress)
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Meta Ads Manager
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Eventbrite Event Analytics
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UTM builder tools (MailerLite or Bitly)
- Hotjar (screen & IPs recordings)
CRM & Funnels
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Notion (for personal CRM/tracking)
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HubSpot (for small teams)
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Ghostfun (in-house tool)