Has anyone paid for this yet?
If not, you don’t have a business. You have an idea.
And ideas are cheap until they’re validated.
Here’s the good news: You don’t need to code, launch, or automate anything to prove your offer works. You just need a scrappy, smart way to test demand before delivery.
Let’s talk about the simplest way to validate your offer—especially if you’re crafting a $1K coaching package, expert session, or digital service.
What Is Offer Validation?
Validation means confirming that someone will actually pay for the result you promise—before you invest time, tech, or energy into building it.
It’s not a market survey.
It’s not likes or comments.
It’s not asking your friends if it sounds “good.”
Validation = money exchanged, even if the offer’s not finished.
Why You Should Pre-Sell Before You Build
Building first is backwards.
When you build the full product before testing it, you risk:
- Solving a problem no one wants solved
- Packaging it in a way nobody understands
- Pricing it based on feelings, not value
Pre-selling flips that. It lets your audience vote with their wallet—which gives you proof, feedback, and confidence.
The Simplest Way to Validate: The Soft Pre-Sell
Here’s the 3-part approach I teach inside Brandstorm—and it works for service offers, workshops, and even course ideas:
1. Clarify the Outcome
Don’t write a sales page. Just define a clear result. What transformation are you offering? What’s the before and after? Write it in plain language that your ideal client would actually say.
2. Make a Tiny Invite
Post a short story, send a voice memo, or share a DM like:
“I’m testing a new offer that helps [person] go from [problem] to [result]. I’m looking for 3 people to try it with me first, at a founding rate. Interested?”
This soft pitch is low-stakes, fast to test, and doesn’t require tech.
3. Collect Yeses + Refine
If people lean in, you’re onto something. If they ghost, don’t spiral—ask: Was it the problem? The way you framed it? The timing? Treat every “no” as data to sharpen your clarity.
What to Say When They Say Yes
You don’t need a fancy onboarding system.
Just respond with clarity and confidence.
Example:
“Awesome! I’m offering this beta round at [$X] in exchange for your feedback. You’ll get [outline of value], and we’ll start [date/method]. I’ll send you a simple invoice to get started.”
Keep it human. Keep it honest. This is a test, not a funnel.
What Happens Next?
If 3–5 people say yes, you’ve got a validated offer.
Now you can:
- Refine your messaging
- Build your assets (like a page, guide, or system)
- Launch it at full price with confidence
If no one bites? Good. You just saved yourself 3 months of building the wrong thing.
This Is How Real Brands Are Born
Not from a logo.
Not from a Canva template.
From traction. From testing. From real-world clarity.
Validation isn’t about being perfect.
It’s about being clear enough for someone to say: I’m in.
