Insights

Discover the power of cultural storytelling in arts and culture branding with our blog ‘Why Cultural Storytelling is Essential for Arts and Culture Branding’. Elevate your brand with authentic

Hispandering refers to the act of a brand or public figure trying too hard to appeal to Hispanic consumers in an inauthentic or stereotypical way.

While Spanglish ads can effectively engage Hispanic audiences by reflecting linguistic and cultural nuances, marketers must avoid common pitfalls like clichés, mistranslations, and improper code-switching. The best Spanglish strikes a natural balance between English and Spanish, taps into bicultural identity, and adapts messaging and tone for Hispanic values.

Celebrated from September 15th to October 15th in the United States, Hispanic Heritage Month is a time to honor the diverse and rich contributions of Hispanic communities.

A new era of Hispanic storytelling is reshaping television and smashing tired stereotypes.

Hispanic influencers across categories – from beauty, food and fashion to comedy, literature, activism, music and more – are expanding the mainstream American cultural landscape with fresh perspectives.

The Mexican-American pop star Yahritza has faced significant backlash in recent weeks over controversial comments she made about Mexico during a magazine interview. When asked about her heritage, Yahritza stated that she was “proud to be an American” and didn’t “really identify with Mexican culture anymore.”

Understand the diverse Hispanic market in Washington, DC. Learn how to effectively target different generations for optimal brand success.

Discover unique challenges & solutions for marketing to the Hispanic market. Insights from Martínez Calderón Co. creative agency.

Discover how Hispanic fashion icons are disrupting media and captivating Gen Z. Learn how brands can pay attention to this influential group.

Hispanic businesses not only contributes significantly to the American economy but also possesses substantial purchasing power.

Explore the power of color symbolism in Hispanic culture. Learn about art, fashion, and more at Martínez Calderón Co in Washington DC.

Puerto Ricans and Cubans are often viewed as more politically conservative compared to other Hispanic groups in the US. These are the key factors:

13 Latin American Celebrations...and counting. Latin American holidays are a vibrant and diverse array of celebrations that reflect the rich cultural heritage of Latin America and its diaspora. This...

Hasta siempre, comandante. Ernesto "Che" Guevara was an Argentine Marxist revolutionary and guerrilla leader who became a major figure of the Cuban Revolution in the 1950s. As a leading theorist and...

A brand that is niche specific has several advantages over a brand that targets a broader audience and the list below will highlight some ideas so that you start looking like the freshly cut avocado...

For companies targeting Hispanic consumers, rebranding can be an impactful way to update their relevance, broaden their appeal, and show their commitment to evolving with this important market. But...

Explore the captivating power of nostalgia in the film Roma. Discover the essence of 1970s Mexico City through the eyes of an indigenous domestic worker.

Latinas have made significant strides in the business world, breaking barriers and achieving remarkable success in various industries.

Latino, Latine, Latinx, and Hispanic refer to people living in the United States who trace their ancestry to Latin America and Spain.