About

Brand clarity for people who give a damn about people and the environment.

I help experts, creatives, and community-minded businesses reclaim their time, energy, and autonomy through strategy-first brand development. My work builds digital and social infrastructure that challenges extractive systems and uplifts purpose-driven ventures.

Because brand strategy isn’t just about design and messaging. It’s about power.

The Bigger Picture

We live in a time where monopolies dominate everything, from how we shop to how we tell stories. If you’re a small business owner or community leader trying to make an impact, you’re not just competing against your peers, you’re going up against entire ecosystems built to extract from you.

My mission is to build alternatives.
I design tools, platforms, and brand ecosystems that help underrepresented entrepreneurs show up powerfully without having to bow to big-tech middlemen or marketing BS. This isn’t about hype. It’s about helping mission-aligned people win on their own terms.

About Me

Hey, I’m Saïd.

I’m a brand strategist, artist, UX designer, and entrepreneurial activist working at the intersection of storytelling, social impact, and digital equity. I help values-driven brands clarify their message, build ethical infrastructure, and connect with people who actually give a shit.

When your brand is clear, you stop wasting time on unqualified leads and start building real relationships with clients, customers, and communities who care about what you’re building.

I’m bilingual (Spanish/English) and bring a multidisciplinary background that blends

• Fine arts and digital design
• Marketing and messaging strategy
• Online learning and course development
• Tech systems and infrastructure

I Work Best With:

• Immigrant entrepreneurs
• Creatives, educators, and nonprofit leaders
• Social impact startups
• Movement builders & ethical businesses
• People who are allergic to hustle culture but still want to grow

Projects & Experiments

Every project I create is a rejection of business as usual. These aren’t side gigs; they’re systems to redistribute power and build up communities.

1. 🌮 Barriofied (currently inactive) A digital ordering platform concept for Hispanic restaurant owners to cut out delivery app fees and own their customer relationships. Tech that works for the neighborhood, not against it.
2. 🛠️ RoofRoof A free lead gen service that helps home improvement contractors ditch expensive referral middlemen by generating their own leads through strategic funnels and online tools.
3. 🎨 saïd + art A marketplace for artists to sell without predatory commission structures. Built for creators who want independence, not dependence.
4. 🛍️ Immibrand A marketplace for indie artisans done with AI spam, mass-produced knockoffs, pay-to-play algorithms, and hidden fees, looking for a transparent, creator-first marketplace built for real makers.

Different niches, same purpose: economic autonomy for underestimated communities.

How I Can Help You

Whether you’re validating a new offer, launching a course, or ready to scale into a full platform, I offer strategic support across four key levels.

• Free Courses: Learn the fundamentals of purpose-driven branding and audience building.
• Community Membership: A collaborative space for solopreneurs and social innovators.
• One-on-One Strategy: Personalized guidance to help you align your vision, voice, and digital infrastructure.
• High-Touch Implementation: Ongoing retainer-based support for design, marketing, and systems optimization.

No growth hacks. No empty hype. Just clarity, focus, and tools that actually work for your business model and your values.

Define a clear voice that states who you are; or, even better, who you aren’t, and connect with an audience that truly cares about your why.