Marketing | Saïd

The Ultimate Guide to Lead Generation for Blue-Collar Contractors

Jan 4, 2025 | Marketing, Technology

Learn how blue-collar contractors can dominate their local market, keep more of their profits, and stop paying for leads:

If you’re a contractor in roofing, siding, gutters, construction, decks, solar, windows, or any of the other trades I mentioned, you’re in the right place. I get it—your online presence might not be where it needs to be, and you’re probably tired of relying on third-party directories like Angi, Thumbtack, and Yelp. Those platforms take a big cut of your profits and don’t always give you the control you need. Plus, let’s be real—carbon copies and outdated communication methods aren’t cutting it anymore.

But here’s the good news: I’m here to show you how to take control of your lead generation, build a stronger online presence, and keep more of your hard-earned money. Let’s dive in.

1. Your pain points are solved.

I know your struggles.

Shitty online presence? Let’s fix that.
No idea how to optimize your Google My Business page? I’ll show you.
Relying on third-party directories? There’s a better way.

The key is to generate your own leads. That means using tools like lead magnets, dynamic price calculators, and high-value offers to attract customers directly to you. And guess what? You don’t have to do it alone.

2. Trends you need to know.

The world of lead generation is changing fast. Here’s what’s working right now:

Lead Magnets: Offer something valuable (like a free estimate or guide) in exchange for contact information.
Dynamic Pricing Tools: Let customers calculate costs on your website—it’s a great way to capture leads.
High-Value Offers: Discounts, limited-time deals, or free consultations can get people in the door.

But here’s the thing: you don’t need to spend a fortune on fancy tools. Platforms like RoofRoof are here to help. When you sign up for free, you get to keep all your lead info directly—no middlemen, no hidden fees.

3. Free and organic efforts that work.

Why pay for leads when you can get them for free? Here’s how:

Get Listed on RoofRoof: I’m already doing the heavy lifting by marketing the directory brands for free. You just need to sign up so I learn what cities to focus on and for you to show up.
Take My Free Course: Learn how to generate leads yourself or train someone on your team. Check it out here: RoofRoof Lead Generation Essentials Guide.

This is the path of least resistance. Let me handle the marketing while you focus on what you do best—running your business.

4. Key elements to build a robust website.

Your website is your #1 lead-generation tool. Here’s what you need:

Clear Calls to Action: Make it easy for visitors to contact you.
Dynamic Pricing Tools: Let customers calculate costs on your site.
Portfolio and Testimonials: Show off your work and build trust.

But here’s the best part: RoofRoof is working on consolidating all these fragmented tools you can find online and bring them into one platform. And when you sign up, you’re price-locked at the rate you start with—no surprises.

5. Let RoofRoof do it for you (for free).

Why stress over lead generation when I can do it for you? RoofRoof is designed to help contractors like you:

Keep All Your Lead Info: No more losing mixed leads to third-party platforms.
Free Listings: Get in front of customers without paying a dime.
Ongoing Support: I’m here to help you succeed.

6. Local SEO.

Here’s how to dominate your local market:

Optimize Your Google My Business Page: Add photos, respond to reviews, and keep your info up to date.
Get Listed in Local Directories: RoofRoof can help with this.
Earn Positive Reviews: Ask happy customers to leave reviews.
Mobile Optimization: Make sure your website works great on phones.

7. Lead nurturing and conversion.

Once you’ve got leads, here’s how to turn them into customers:

Follow Up Fast: Respond within 24 hours.
Be Professional: Clear communication builds trust.
Use a CRM: Tools like Jobber, Housecall Pro, or even RoofRoof’s built-in features can help you stay organized.

8. Track your KPIs and ROI.

You can’t improve what you don’t measure. Here’s what to track:

Cost Per Lead: How much are you spending to get a lead?
Conversion Rate: What percentage of leads turn into customers?
Customer Lifetime Value: How much is a customer worth over time?

9. Why following trends matters.

Businesses with strong online presence grow 40% faster.
97% of consumers search online for local services.
Companies that nurture leads see a 50% increase in sales-ready leads.

10. Common mistakes to avoid.

Ignoring Online Reviews: They’re crucial for building trust.
Not Tracking Leads: Use a CRM to stay organized.
Overlooking Referrals: Happy customers are your best marketers.

11. Regulatory and ethical considerations.

Be Transparent: Clearly state your pricing and services.
Follow Advertising Laws: Stay compliant with GDPR, CAN-SPAM, and other regulations.

12. The future of lead generation.

AI and Automation: Tools like chatbots and automated follow-ups will become even more important.
Consolidation: Platforms like RoofRoof are bringing all your tools under one roof.

13. Learn more with RoofRoof.

Want to dive deeper? Check out my additional courses specific to the residential and construction services industry: RoofRoof Guides.

14. Summary of lead generation tactics.

Here’s the quick rundown:

Get listed on RoofRoof for free.
Optimize your Google My Business page.
Use lead magnets and dynamic pricing tools.
Build a professional website.
Track your KPIs and ROI.

Ready to get started? Learn more at RoofRoof Pricing.

Let’s take control of your lead generation together. You’ve got this—and I’ve got your back.

How to Reduce Your Online Orders Reliance on UberEats and GrubHub

Jan 1, 2025 | Marketing, Technology

Don’t remain a victim to the GrubHub & UberEats duopoly.

As an independent restaurant owner, especially in the Hispanic or Latin American community, you’ve probably been on the receiving end of GrubHub and UberEats’ hefty fees. Setting up your restaurant on these platforms is easy—it’s free to get started—but what they don’t tell you upfront is the 25% to 30% commission they’ll take on every order. That adds up quickly, eating away at your margins. So how do you break free from these middlemen while still attracting new customers? Let’s dive in.

Step 1: Use third-party apps to drive new traffic.

GrubHub, UberEats, and similar apps can serve as great tools to attract new diners to your restaurant. The key here is using them as lead generators, not as your primary revenue stream. They have large user bases, and by listing your restaurant on these platforms, you can get in front of people who may never have discovered you otherwise.

But here’s the trick: don’t let them own your customer relationships. Instead of letting these platforms control your customer data and charging you a commission every time someone places an order, you want to use these platforms to direct those customers to your own online ordering system. This will let you collect customer data for future marketing efforts while cutting out the middleman for repeat orders.

Step 2: Build your own online ordering system with Barriofied.

Now, you need a system where your customers can order directly from you—without UberEats or GrubHub taking a cut. That’s where Barriofied comes in.

Barriofied offers an easy-to-use online ordering platform that you can integrate into your website. You can set up a full, customizable menu that allows customers to place orders directly with you, cutting out the 25-30% commission fee. Plus, Barriofied doesn’t hold your customer’s contact info hostage. This means you get to retain and build relationships with your customers, using their data for retargeting through email campaigns, promotions, and loyalty programs.

Don’t worry about the technical side of things either—Barriofied handles everything, from design and hosting to maintaining your website. We make sure your site is built for SEO, which will help you start appearing in local search results, getting found by people who are looking for exactly what you offer.

Step 3: Retarget past diners & grow your customer list.

Once you have your own online ordering system, the magic happens. You now have the power to retarget your past diners directly. Use Barriofied to send them follow-up emails, newsletters, and loyalty program offers that encourage them to come back. This is where you can truly build a loyal customer base and stop relying on third-party apps to fill your tables.

And remember, it’s not all about discounts on entrees. Discounting your main dishes might seem tempting, but it’s not sustainable in the long run. Instead, I recommend building loyalty programs that reward repeat customers with things like free appetizers or desserts. These low-cost items help incentivize loyalty while keeping your profits intact.

Step 4: Optimize your local SEO & Google My Business page.

Having your own website and online ordering system is a huge step, but you’ll also need to make sure your restaurant is easily discoverable. Local SEO is key, especially for small businesses like yours. Ensure your website includes your complete menu, location information, and relevant keywords that people are searching for in your area.

You also need to audit your Google My Business page regularly. Your GMB listing is an incredibly powerful tool for appearing in local search results, and it’s something you can manage and optimize directly.

Step 5: Delivery made easy with Barriofied’s integration.

Now, let’s talk delivery. Barriofied also offers the flexibility of integrating third-party delivery services, like DoorDash, directly with your online ordering platform. This gives you the option to rent DoorDash drivers or use your own in-house delivery team. Renting drivers from DoorDash is a smart move to start leveraging bigtechnology, while you work on building your own delivery fleet over time.

Step 6: Track your savings & ROI with Barriofied.

Want to see how much you’re saving by cutting out the middleman? Barriofied offers a dynamic cost savings calculator that will help you see exactly how much money you can save by switching from third-party apps to a direct online ordering system. It’s an eye-opening way to understand the impact on your bottom line.

The Barriofied experience: A win for you and your diners.

At the end of the day, diners want to feel good about where they spend their money. With Barriofied, they’ll know they’re supporting you directly—no middleman, no extra fees. This personal connection is a key differentiator, and it’s something big delivery services can’t provide.

If you’re ready to take back control of your online orders, reduce your reliance on costly third-party apps, and start building a loyal customer base, Barriofied is here to help. Let’s make your restaurant thrive by leveraging the right technology, the right strategy, and a personal touch that your customers will appreciate.

Learn more about how Barriofied works and how I can help you start saving today.
https://barriofied.com/how-it-works